A mysterious man arrives in Houston, and gets the opportunity of a lifetime, when Ice, a pretty hooker with considerable business acumen, gives him the name Platinum and teaches him the pimp game. Platinum quickly becomes the coldest pimp in the city, until his disturbing past catches up to him, and he kills the niece of a very powerful drug dealer, The Word. The Word wastes no time aiming his revenge at Platinum, and everyone he knows.