Already famous, at the top of his career, owner of his own school of etiquette, Crô sees himself alone and without a family. Lonely and vulnerable, he ends up living at the whim of supposed family, Orlando, Marinalva, Luane and Nando, whose intentions are far from the best. With the inseparable Geni, Magda and Jurema by his side, Crô will embark on an adventure to find his true family while constantly avoiding the venom of the top columnist Carlota Valdez.