Malmö FF's golden dreams from the mid-1990s have turned into despair and foreboding. In 1999, something happened that had never happened before; the club leaves the Allsvenskan on its own initiative, after having underperformed sportingly for a long time. Many within the association are shocked and paralyzed, but a young promising striker in Zlatan Ibrahimović and a newly appointed sporting director in Hasse Borg become the club's new hope for the future.